Payback period reduced from 11 months to 8 months
Reallocated growth investment toward higher-return channels using structured contribution modelling.
Feb 10, 2026
Strategic Insights
Growth Prioritization Model for Scaling SaaS Company
The Challenge
Five growth initiatives were running in parallel. CAC payback period had extended to 11 months.
Leadership lacked clear visibility into channel-level contribution. Budget allocation decisions were reactive.
Our Approach
• Modelled revenue contribution by acquisition channel
• Assessed segment-level CAC and LTV
• Quantified trade-offs between expansion paths
• Built scenario-based investment model
Results
• Channel contribution model
• Initiative scoring framework
• 12-month prioritization roadmap
• Executive decision memo
Impact
Within two quarters:
• Two low-ROI initiatives discontinued
• Budget reallocated to top two channels
• Payback reduced from 11 to 8 months
• Growth forecast stabilized